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Men and Their ‘Vanity Affair’

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By: TOM BRANNA

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Younger men are more likely to use moisturizers than their older counterparts. Men might not like to admit that they have a skin care routine, but according to new Mintel research report on the male grooming sector, some 58% of men ages 18-24 and 63% of those 25-34 said that they use a facial moisturizing product. This is in stark contrast to the 32% of those ages 55-64 and 29% of men over 65 claiming to do the same thing. “That younger men are more participative in the facial skin care categor...

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